The Art of the Pitch For Freelance Writers

Paulette Perhach speaks to The Writer's Workshop Seattle writing classes.
Paulette Perhach speaks to The Writer’s Workshop Seattle writing classes.

Pitching story ideas to magazines and newspapers is one of the essential skills I teach in my writing classes. Recently I had the pleasure of hosting Paulette Perhach, a Seattle-based freelance writer and author of Welcome to the Writer’s Life, who spoke about her approach to pitching everyone from The New York Times to Salon.

“If you’re in writing, you’re in sales,” she said. “You don’t take no for an answer; you keep the conversation going. I recently sent a letter to Salon and got a really nice rejection letter. I pitched them again and got an assignment.”

She emphasized that networking is key to getting assignments. She watches for editors calling for pitches on Twitter and regularly attends writing conferences such as AWP to meet with editors like those at the Sun.

“Be persistent with a publication,” she said. “I got a handful of assignments from the New York Times, then didn’t get any assignments for two years. I connected with the special sections editor of the New York Times and then got assignments.”

She argues that newspapers and magazines need writers, but writers need to understand the publication and be professional to get steady assignments, an approach I also emphasize in my writing classes for The Writer’s Workshop.

“Editors are you customers,” she said. “Editors need writers to fill their publication, but they want writers who are easy to work with. Read the writers guidelines. Make a list of the requirements for the publication. Be organized. Break up a story into stages: research, interview, and writing. Don’t miss your deadline. Very people do it right, and if you do it, it shows you’re a professional.”

For more on pitching publications and narrative writing, check out her book, Welcome to the Writer’s Life, or consider signing up for my winter class, The Arc of the Story.

How to Write a Dramatic Scene

Dramatic Scenes in Seattle Writing Classes.
Driving makes great material for dramatic scenes in Seattle Writing Classes.

In my Seattle writing classes, I teach how to write a dramatic scene, an especially effective way of organizing stories. In my Seattle writing classes, I explain how to use dramatic scenes to give life and movement to stories, whether fiction on nonfiction. It’s a technique that also helps you as a writer organize the story. You don’t need to go into detail about everything, but rather just the key moments that made the trip memorable.

On a recent trip to England, I used dramatic scene to highlight some of the adventures of the trip. Although travel stories tend to highlight the pleasures of a trip, I also like to write about the challenges and inconveniences. One of the biggest challenges was driving on the LEFT side of the road, with a clutch in my left hand. The whole operation was widely counter intuitive, with lots of honking drivers, speeding motorcyclists and phone-distracted pedestrians thrown into the mix.

As I tell students in my Seattle writing classes, it’s a good idea to always take a notebook with you to record your adventures. I took a reporter’s notebook and filled it with impressions of the trip, especially those involving driving. The hardest part was rewiring my brain to go left, not right, at key moments. This wasn’t so hard on a straightaway, but devilishly difficult on a roundabout. I followed the car in front of me, said a prayer, and plunged through it, occasionally earning a honk or other gesture.

It was a great pleasure to return the rental car to Heathrow airport and have someone else drive into London. Once there, we took the Tube and buses around, very convenient, but not the great material I found through driving on the wrong side of the road.

For more on writing with dramatic scenes, please sign up for my winter Seattle Writing class, The Arc of the Story.

The Writing Life from The Writer’s Workshop

Flannery O'Connor and The Habit of Art in Seattle writing classes.
Flannery O’Connor and The Writing Life in Seattle writing classes.



In her essay collection, Mystery and Manners, Flannery O’Connor talks about writing as a habit of art. I discuss this approach in The Writer’s Workshop talk on The Writing Life, on Wednesday, Oct. 11 at 7 p.m. in room 221 at the Good Shepherd Center in Seattle’s Wallingford neighborhood. This approach emphasizes that writing is a craft and a daily discipline as well as an art. It relies as much on regular practice as inspiration. While inspiration plays a large part in any literary breakthrough, the habit of art gives concrete expression to inspiration, making the story or book possible. Here are some of thoughts on how to develop your own habit of art.

WRITING AS A PROCESS – Thinking of writing as a process allows you to complete a story in a series of steps, avoiding the paralysis of perfectionism. Instead, write a draft (a “shitty first draft” in Anne Lamott’s memorable phrase), organize and polish it. By breaking things down into a series of steps you increase the odds of creating something special.

SET A SCHEDULE – Set up a time to write, ideally five days a week for an hour or so a day. If possible, write for more than that. It takes practice to hone and perfect your craft. This comes by repetition. I usually write about three hours a day, five days a week, sometimes more, sometimes a little less. I schedule the time and try to stick to it.

SHORT ASSIGNMENTS – As the Chinese say, the thousand mile journey begins with the first step. Give yourself short assignments every day – a page, a lead, a character sketch. Then perhaps complete a story or novel chapter every week or so. Making steady progress increases your confidence and the fluency of your writing.

I’ll be offering a free class, The Writing Life, on Wednesday, Oct. 11 at 7 p.m. in room 221 at the Good Shepherd Center in Seattle’s Wallingford neighborhood. You’ll have a chance to learn how to get started with your story, hear about our classes and enjoy some delicious Provençal food and drink. Please RSVP.

Five Best Openings in Seattle Writing Classes

Seattle writing classes discuss story openings.
Seattle writing classes discuss best story openings.

The opening is the most important part of any story or book, one of the topics I’ll be discussing in my upcoming Seattle writing class, Tell Your Story, spend as much time as necessary finding a strong lead. Rewrite the lead until it sparkles, presenting a lively, exciting opening to the story.

In my fall Seattle writing class, I’ll discuss the five best ways of opening a story or book: summary, scenic, anecdote, inventory and beginning at the end. Each of these techniques pulls the reader into the story quickly. The type of lead you use in a given story depends on your material and the audience you want to reach. Scenic leads lend themselves to active stories; summary and anecdotal leads often work best with more reflective stories. But there’s no rule about it; go with what works best!


These leads allow you to get to the point of your story quickly and easily, something I discuss in my Seattle writing classes. The trick is to make them appealing as well. Writers using summary leads often employ wordplay or humor to liven them up.

It was the best of times, it was the worst of times.” Charles Dickens

The philosopher Jean-Paul Sartre once famously observed that “Hell is other people.” And he worked from home. Imagine if he had been one of the millions of us who are forced to navigate the psychic minefields of the modern corporation.”

Summary leads are quite effective, though they are just one strategy for a lead. In my fall Seattle writing class, Tell Your Story, I’ll also discuss how to use scenic leads, anecdotal leads, inventory leads, and starting as the end as strategies for getting a reader interested in your story immediately, something I teach in all my Seattle writing classes, online writing classes and travel writing classes.

Fish Tales in Seattle Writing Classes

Fishing Lessons author speaks to Seattle writing classes.
Fishing Lessons author speaks to Seattle writing classes.

Kevin Bailey knows fish.  As founding director of the Man & Sea Institute and affiliate professor at the University of Washington, he developed a deep and profound knowledge of fisheries and love of the sea. Near the end of his academic career, he wanted to learn how to tell stories about fish and fishing so that he could reach a larger audience. He enrolled in my Seattle writing classes in 2011 and began turning his rich background into compelling stories. He has published three books since, the most recent, Fishing Lessons: Artisanal Fisheries and the Future of Our Oceans, which he spoke about in my summer Seattle writing class.

“I’d written many scientific papers, but nothing for people outside of that circle,” says Bailey. “In Nick’s classes I learned about nut graphs and learned about the importance of platform.”

His latest book follows artisanal fishermen and their relationship with the larger ocean. In a series of portraits, he tells the stories of these fishermen, their success at long lining, hand lining, weir fishing and other techniques that harvest fish sustainably, both in financial and ecological terms. His ability to integrate his storytelling and scientific background makes the book an outstanding read. He’s refined the techniques he learned in my Seattle writing classes.

“After a 40-year career in fisheries, I wanted to write about the Pollack fisheries, which boomed like a gold rush,” he says. “I wanted to tell the story but I needed to interview the old guys before they died. I took Nick’s class and wrote the first chapter and workshopped it. I decided to do a book proposal.”

That proposal turned into his first book, Billion Dollar Fish: The Untold Story of Alaska Pollock and launched his writing career. “It was such a joy to write these books,” he says. “Now I’m searching for my next book…”

If you’re looking to jump start your writing career, whether in nonfiction or fiction, please consider signing up for my Seattle writing classes or one of our online writing classes!

The Art of the Interview in Seattle writing class.

Learn the Art of Interviewing in Seattle writing classes.
Learn the Art of Interviewing in Seattle writing classes.


Interviewing is an essential skill for any writer, one of the skills I’ll be teaching in my upcoming Seattle writing class. Almost all non-fiction articles and books require some interviewing as part of the research. Novelists, poets and others frequently need to interview people. There are several reasons for interviewing: 1) Background  info; 2) Support quotes; 3) Full fledged interview for profile, story or memoir or novel background.


1) Explanation of ground rules – Tell subject about yourself and your credentials. Explain where you want to publish the interview, profile, etc. Also discuss how you’ll use their answers, whether they can review the profile before it is published.

2) Contact a magazine or newspaper to see if you can get them to agree in advance to publish the interview. This helps a lot. Famous people want to know that their time is well-spent, that the interview will be published. If you can assure them of this, they’re more likely to grant the interview.

3) Time – Plan ahead: really newsworthy people are frequently difficult to get in touch with. Contact them early, and always double check date and time right before interview.

4) Place – Make sure it’s quiet, and in a place where you won’t be interrupted. Restaurants are not the best place to use a tape recorder.

5) Prepare – Like a good boy scout, interviewers should always be prepared. Saturate yourself in the subject. Find out everything you can about them. Ideally, you should know the person so well that you can predict with great accuracy how they will answer your questions. This is obviously much easier with a famous person. Example, when working on my first book, At the Field’s End, I interviewed the then relatively unknown Marilynne Robinson as well as the famous poet Gary Snyder. It look a lot more work to come up with questions for Robinson.

We’ll discuss all of this in more detail in my upcoming Seattle writing class. Sign up early to get a spot!

How Do You Tell Your Story?

Touring the Colosseum: Seattle Writing Classes.
Touring the Colosseum: Learning how to tell your story in Seattle Writing Classes.

How do you tell your story? It’s such a fundamental question, but it’s not always easy to answer.

A big part of succeeding in telling your story lies in knowing how to tell a story. What is a story exactly? According to Jon Franklin’s book, Writing for Story, a “story consists in a sequence of actions that occur when a sympathetic character encounters a complicating situation that he confronts and solves.” Franklin’s definition is a great place to start, part of the reason I use it in my summer Seattle writing class.

Stories consist of a “series of actions,” not description, analysis or editorializing, but taut, discreet, dramatic actions. Most stories begin with a “complicating situation,” something that threatens the main character or throws him or her off balance, requiring the character to act so as survive the threat. Great and sympathetic characters struggle to overcome the threat, battling along the way, and so creating the drama of the story. By the end of the tale, the character needs to overcome the complicating situation to end the story with the proper resolution.

Having just returned from Italy, I have a number of fascinating stories to relate. As I sit down at the computer, the experiences are fluid and fresh: memories of touring the Roman Colosseum, seeing the famous frescoes of the life of St. Benedict at Monte Olivetta Maggiore, and hiking the spectacular Path of the Gods along the Amalfi coast. Early on, the memories have little structure to bind them together. As I write them down, I ponder Franklin’s definition and try to apply it to them. As I do this, I write an outline of the story in advance, which allows me to organize the story. This is one of the principal assignments in my summer Seattle writing class, Writing for Story, one of the keys to learning how to tell your story. Let me know if you’d like to sign up!

In Medias Res Openings in Seattle Writing Classes

In Medias Res Openings in Seattle Writing Classes.
In Medias Res Openings in Seattle Writing Classes.

In my summer Seattle writing class, we’ll discuss In Medias Res openings, one of the most effective ways of opening a story. To write in medias res, you’ll need a strong scene from the middle of your story. Pick the most vivid and dramatic moment in the story, for example, when you’re rappelling off a mountain, the canoe is about to go over the falls, or the killer is making his last stand, or the argument is reaching its climax. You’re looking, in other words, for a scene that has conflict and drama. These qualities are essential to any in medias res scene, because they will bring the readers quickly into the story.

After finding the scene, divide it in half. Use the first half of the scene in the in medias res lead and save the second half of it for right near the end of the story. By dividing it in half, you’ll create suspense within your story. The reader will get hooked on the first half of the in medias res scene and then read to the end of the story to see what happens. In the process, readers will finish the rest of story.

After putting first half of scene in lead, make transition to actual start of story. For example, tell how you came to make a rafting trip down the Salmon River. Readers will follow this discussion because it will reveal whether you survived going over the falls. From time to time, foreshadow the falls and give the reader hints about what is going to happen.

Once you’ve reached the point where the second half of the in medias res scene occurs, insert it without repeating the opening scene. Just use summary or a repeated detail to remind the reader of what happened at the start of the story. Then go through second half of scene. End with a conclusion that makes sense of the trip and gives the reader a sense of what you learned from it.

Social Media and Book Promotion

Mindy Halleck speaks to Seattle writing classes of The Writer's Workshop.
Mindy Halleck speaks to the Seattle writing classes of The Writer’s Workshop.

In my Seattle writing classes, I teach students the full range of narrative writing techniques as well as how to get published, including social media and book promotion. Now, obviously you have to write at a high level to get published, but you also need to be savvy about promotion. Mindy Halleck, an award-winning author and social media master, gave a superlative talk to my spring Seattle writing class about book promotion and author platform. These are subjects many writers would love to avoid, but as Halleck pointed out, you have to know something about them if you want to succeed as an author.

“If you want to be published,” she said, “you’ll want to learn what I have to say.”

Halleck insists writers need a brand, a website and a social media presence. She advises people to start small and build from there. While many people say this, usually publicists, Halleck’s opinion carries considerable weight because she’s also an author, who has to balance the need to write with the need to publicize her work.

“You need a platform if you want to sell books,” she told my Seattle writing classes. “You need an assortment of ways to engage your target market. The platform is the way you connect with readers. This matters whether you’re self published or traditionally published.”

Halleck is an award winning fiction writer, novelist, and social media and writing instructor. In 2014, after many years as a non-fiction author she released her debut novel, Return To Sender, a literary thriller set on the Oregon Coast in the 1950’s. In talking about social media to my Seattle Writing classes, she brought a refreshingly practical and pointed perspective to the discussion. She offers tips on all of this if you subscribe to her newsletter at

For more on book promotion and narrative writing, please consider signing up for my summer Seattle writing class, Writing for Story.


How to Write a Dramatic Outline Discussed in Seattle Writing Class


Writing for Story: Seattle Writing Class.
Writing for Story: class text for summer Seattle Writing Class.

In my Seattle writing classes, I’ve learned that structure is the biggest challenge for most writers. While most writers understand sentence structure and paragraphing, they have trouble organizing paragraphs into a larger story. This is one of the things we’ll discuss in my upcoming summer Seattle writing class, Writing for Story. One of the best ways of structuring a story is to begin with an outline, This needn’t run pages and pages: sometimes even a simple three or four sentence outline can do the trick, such as the one I’ll explain below. By using this outline, whether for a story or book, you’ll discern out the larger shape of the story in advance. If you fail to do this, it’s like building a house without a strong foundation; it can easily collapse.

The dramatic outline allows you to chart the emotional peaks and valleys of the story so that you’ll know where you’re heading when you sit down to write. The five short statements below describe the major actions in the story. There is one statement for each major focus. This is not like the outline you wrote in English composition class; these statements highlight on the dramatic actions in story. They help you focus on what’s essential to the story, one of the things I address in my Seattle writing classes. This is a conflict—resolution outline, with the conflict introduced in the first statement, developed in the next three statements, and resolved in the last statement.

1) Complication – Make it simple and active. Have you chosen active verbs to show action? Is the main character included statement? How will you illustrate the main action? Do you have the source material for this? Is the action dramatic enough?

2) Development Action – Clear, cogent, related to complication.

3) Development Action – Clear, cogent related to complication, tied to previous development, tied to main character.

4) Development Action — Clear, cogent related to complication, tied to previous development, tied to main character.

For more on dramatic outlines and Seattle writing classes: Writing for Story.