Pitching story ideas to magazines and newspapers is one of the essential skills I teach in my writing classes. Recently I had the pleasure of hosting Paulette Perhach, a Seattle-based freelance writer and author of Welcome to the Writer’s Life, who spoke about her approach to pitching everyone from The New York Times to Salon.
“If you’re in writing, you’re in sales,” she said. “You don’t take no for an answer; you keep the conversation going. I recently sent a letter to Salon and got a really nice rejection letter. I pitched them again and got an assignment.”
She emphasized that networking is key to getting assignments. She watches for editors calling for pitches on Twitter and regularly attends writing conferences such as AWP to meet with editors like those at the Sun.
“Be persistent with a publication,” she said. “I got a handful of assignments from the New York Times, then didn’t get any assignments for two years. I connected with the special sections editor of the New York Times and then got assignments.”
She argues that newspapers and magazines need writers, but writers need to understand the publication and be professional to get steady assignments, an approach I also emphasize in my writing classes for The Writer’s Workshop.
“Editors are you customers,” she said. “Editors need writers to fill their publication, but they want writers who are easy to work with. Read the writers guidelines. Make a list of the requirements for the publication. Be organized. Break up a story into stages: research, interview, and writing. Don’t miss your deadline. Very people do it right, and if you do it, it shows you’re a professional.”