Travel Writing Marketing

Nick O'Connell speaking at the Travel Writing Marketing Workshop.
Nick O’Connell speaking at the Travel Writing Marketing Workshop.

I had the pleasure of speaking at Roy Stevenson’s recent Travel Writing Marketing Workshop. I’m including below a guest blog post from Roy about how to market your travel stories, including some very helpful books and articles:

The majority of travel writers struggle with marketing and selling their articles to print publications. Most of us just want to write, but the stark reality of travel writing is that if you can’t sell your stories, you don’t get to write them.

My PitchTravelWrite.com books address this dilemma by presenting travel writers with a suite of manuals and guides that show exactly how to go about pitching, querying, and selling your stories to travel editors.

  • The Complete Guide To Query Letters For Travel Writers

Everything you need to know to craft compelling query letters. Includes 20 sample query letters that were actually used successfully to get assignments.

  • 100 Print Magazines That Want To Publish Your Travel Articles

Save yourself hundreds of hours of time and accelerate your travel writing career with this travel magazine distribution list.

  • Fifty Websites That Want To Publish Your Travel Stories

50+ quality travel websites, along with ten pages of advice on getting published online.

  • How To Land Press Trips And Fam Tours

How to leverage travel assignments for free or discounted travel, meals, tours, accommodations, and entry to museums and tourist attractions.

  • How To Break Into The Luxury Travel Writing Market

Break into the luxury travel market faster because you’ll know how to do it right. This 130-page book includes a listing of 55 print magazines and 21 travel websites that publish luxury articles – sales leads that will save you time and get your story ideas out to editors faster.

  • The Complete Guide To Marketing And Selling Your Travel Articles

Everything you need to know to sell your travel articles: how to select story ideas that are enticing to editors, how to pitch your ideas the right way, how to find magazines that will be interested, and much more.

Please feel free to check out these guides and manuals at:

http://www.pitchtravelwrite.com/digital-downloads.html

While you’re at my website, please sign up for my free weekly freelance marketing eZine. If you haven’t signed up for it yet, you’re really missing out on solid, actionable advice about selling and marketing your travel stories and landing press trips. And you’ll get insider discounts on my eBooks, coaching, and upcoming workshops. Please sign up here:

http://www.pitchtravelwrite.com/pitchtravelwrite-ezine.html

Writing Classes for Dialogue

Dialogue writing classesDialogue is one the quickest and most efficient ways of characterizing someone, whether in fiction or nonfiction. A few back and forth lines of conversation can illuminate character very quickly. Dialogue can consist of short verbal exchanges woven into a character sketch or scene, or it can take the form of an entire conversation, which is one of the strategies I discuss in my Seattle writing classes.  When constructing an entire scene around a dialogue, keep in mind the following points:

1) SET SCENE – Start with a paragraph which introduces the two people and describes their surroundings, relationship, etc. but doesn’t give away the outcome of the conversation. Where does it take place? What are the circumstances? Who are the speakers?

2) DIALOGUE FORM – Write the rest of the scene in dialogue form–meaning the back and forth of their conversation–he said, she said–with an occasional sentence describing a gesture or tone of voice. Giving the blow by blow of a conversation shows how someone interacts with others, demonstrates how he or she resolve conflicts, reaches consensus or simply blows up.

3) ADD GESTURES, BODY LANGUAGE, TONE TO INTERPRET DIALOGUE – Occasionally add gestures such as pointing, wrinkling a nose, clearing a throat or body language such as putting hands on hips or rolling eyes to add depth and richness to the dialogue scene. I will add more tips in my Seattle writing class.

For more on how to write dialogue, sign up for my upcoming writing classes at The Writer’s Workshop, including The Nature of Narrative.

All best,
Nicholas O’Connell
The Writer’s Workshop
Contact Me

Secrets of Writing in First Person Point of View

First person point of view remains one of the trickiest strategies for any writer, as well as one of the most effective and popular ways of telling a story. This class will provide key insights into writing in first person: thinking of yourself as a character in a story; changing your point of view in the course of the story; reaching a meaningful conclusion that will interest readers. We will discuss first person point of view in memoir, travel pieces, humor, and other genres.
Here is the second of a series of tips on how to write in first person:

EMPHASIZE THE UNIVERSAL – Though you can sometimes get away with prattling on about personal fetishes and pet peeves, you’re most likely to connect with the reader when you write about the parts of yourself that are similar to those of the reader. You want to become a kind of everyman character. You want to make your experiences representative. Phillip Lopate’s wonderful essay, “Against Joie de Vivre,” contradicts this strategy, following the tradition of the contrarian essay, but this is a much more difficult path to follow. Generally, emphasize the intersection between your point of view and that of your readers. In the next few days, I’ll include addition secrets of successful first person writing, ones I discuss in my Seattle Writing Classes, Travel Writing Classes, and online writing class. Thanks for reading!

The Self as Character: Writing in First Person Point of View

First person point of view remains one of the trickiest strategies for any writer, as well as one of the most effective and popular ways of telling a story. This class will provide key insights into writing in first person: thinking of yourself as a character in a story; changing your point of view in the course of the story; reaching a meaningful conclusion that will interest readers. We will discuss first person point of view in memoir, travel pieces, humor, and other genres.
1) THINK OF YOURSELF AS A CHARACTER – The first person you assume in the story is a selection, not your whole personality, and you want to select carefully so that the aspect of yourself that you highlight works well within the entire narrative.

The part of yourself that you emphasize will depend on the kind of story you’re planning to tell. In one story you may want to emphasize your competence at croquet, in another your incompetence at softball. But remember that you’re choosing a selection of yourself, not necessarily the whole person. In first person, you’re assuming an aspect of your personality, and turning that aspect into a persona, a character who fits within the larger story. The narrator is a part of you, not all of you.

In his essay, “Natural Narratives,” Michael Pollan, author of The Omnivore’s Dilemma, advises using first person strategically.

“The key is to realize that once you’ve made the decision that you’re writing a first-person piece, you’re not done. There’s a second decision: Which first person? You have many identities when you’re writing. For example, I could approach a piece as a gardener. Or as a Jew. Or a son. Or father. As someone who lives in Berkeley, Calif. As any number of identities. When you’re writing in first person, you’re not using your whole identity. You’re choosing what is useful to your story.

With “Power Steer,” I wrote as a carnivore. This was an important choice. Because if I’d written about the meat industry as a vegetarian, nobody would have read what I wrote. I needed to start where my reader was. And odds were that my New-York-Times reader was a carnivore. It’s also much more interesting to find out what happens to a carnivore after he’s gone into the heart of darkness of the modern American meat industry than what happens to a vegetarian. Because you know exactly what would happen to a vegetarian: He’d say, “See, I told you so.” That’s not very interesting.”

I’ll be discussing additional strategies for first person writing on my blog in the days ahead. Please follow if it’s useful and forward to others. This is one of the many techniques I teach in my Seattle writing classes. Visit my website for more.

Scenic Leads the Key to Suspenseful Storytelling

SCENIC LEADS

These leads attempt to grab the reader through use of graphic detail and gripping suspenseful storytelling. These leads do not attempt to tell a complete story as do anecdotal leads, but they give the most appealing, eccentric or dramatic part of the story.

NEW YORK – Caprice Benedetti stared fixedly at herself in the mirror, surveying her beauty, and saw that her color was just not right, so she repaired that deficiency quickly. She daubed on a touch more lipstick. Self-absorption is expected of a model. It was late in the day, and she had already changed clothes and make-up a half-dozen times, piling new look upon new look. “OK,” she said. “I’m the next me.”

She bounced out of her apartment building in Manhattan, the doorman nodding to this latest version of her. Quickly, her long legs propelled her into the humming convoy of pedestrians, those who had uncomplainingly lived with the same look all day long. “Some days, I’m changing my face and changing my clothes 10 times,” she said. “I’m elegant. I’m casual. I’m chic. I’m downtown. I’m sexy. I’m theatrical. I begin to wonder ‘Who am I?’ I’m 10 different people. Where’s the real me? You have an identity crisis. Who is this?”

As she wove through the crowds, there were, as always, covetous stares, but no sense of recognition. For hers was not a face that many would know.

Caprice, as she is known professionally, is an average fashion model. She is not Cindy Crawford or Naomi Campbell or Niki Taylor, and never will be. She is one of “the other girls.” While she makes abundant money, never does her face decorate the covers of Vogue or Elle or Harper’s Bazaar. Never has she been the Clairol girl or the Revlon girl. She wallows in the vast anonymity of fashion, her scrupulously made-up face blurring with thousands of others.

From “Fame Can Elude Models Who Are ‘Just Average’” by N.R. Kleinfeld in The New York Times.

Anecdotal Leads: Tell a Compelling Story Quickly

ANECDOTAL LEADS

Anecdotal leads tell a compelling story quickly and succinctly, a story which illustrates the larger point that the piece is making. These leads do not employ a lot of scenic detail, but instead rely on describing an action which makes clear the writer’s point. Use only strong, succinct stories for anecdotal leads.

“When I went off to college, my father gave me, as part of my tuition, fifty pounds of moose meat. In 1969, eating moose meat at the University of California was a contradiction in terms. Hippies didn’t hunt. I lived in a rambling Victorian house that boasted sweeping circular staircases, built-in lofts, and a landlady who dreamed of opening her own health food restaurant. I told my housemates that my moose meat in its nondescript white butcher paper was from a side of beef my father had bought. The carnivores in the house helped me finish off such suppers as sweet-and-sour moose meatballs, moose burgers (garnished with the obligatory avocado and sprouts), and mooseghetti. The same dinner guests who remarked upon the lean sweetness of the meat would have recoiled if I’d told them the not-to-simple truth: that I grew up on game, and that moose they were eating had been brought down, with one shot through his magnificent heart, by my father—a man who had hunted all his life and all of mine.

From Brenda Peterson’s essay, “Growing Up Game.”

Nut Graph and Angle: Keys to Strong Openings

NUT GRAPH AND ANGLE

The nut graph is the context paragraph, the place where you orient the reader, making clear the circumstances of the story and what it means. Nut graphs are used with all leads. It’s crucial to include such a paragraph in every story, otherwise the reader can quickly become confused, especially in stories with a scenic opening. Here’s how to write a great nut graph:

  1. Make sure to answer all the questions that haven’t been answered in the lead—Who? What? When Where? Why? How? You can leave the how for the rest of the story but the other questions need to be answered.
  2. Why is the most important question to answer. Don’t neglect it. Make sure that the reader understands why the story is important. Give the reason for its significance. “Sell” the story to the readers. Make a case for why they should read it.

ANGLE

Getting the right angle is the key to writing compelling stories of all kinds. Without a strong angle, your story will ramble along through a jungle of prose without any clear path or direction. Readers confronting such meanderings will lose heart; few will want to hack their way through the luxuriant undergrowth to find the story’s meaning. Make it easy on them. Figure out the angle in advance and make sure your story supports and illustrates it.

  1. Find one aspect of the story to highlight. In a profile choose one aspect of the subject’s personality to bring to the fore. What larger trend does their life illustrate? What is unique and distinctive about him or her? You want the best angle, the most interesting aspect of the life to highlight.
  2. What is the larger point you want to make? This is often related to the angle. What idea should the reader take from the story? What do you want the reader to learn?

These are just two of the topics I’ll address in my fall Seattle writing class, Revising Your Life.

The Five Best Ways of Opening a Story

“The easiest thing in the world for a reader to do is to stop reading.” Barney Kilgore, former editor of the Wall Street Journal.

The opening is the most important part of the story. If your lead is not interesting, intriguing or entertaining, the reader may never get any further. Therefore, you want to spend as much time as necessary finding a strong lead. Rewrite the lead until it sparkles, presenting a lively, exciting opening to the story.

Here are the five best ways of opening a story or book: summary, scenic, anecdote, inventory and beginning at the end. Each of these techniques pulls the reader into the story quickly. The type of lead you use in a given story depends on your material and the audience you want to reach. Scenic leads lend themselves to active stories; summary and anecdotal leads often work best with more reflective stories. But there’s no rule about it; go with what works best!

For more on lead, please consider signing up for my fall writing class.

Revising Your Life: Fall Writing Class

There are still a few spots in my fall writing class starting next Wednesday. Here’s the description. Let me know if you’d like to sign up!

Revising Your Life: Turning True Events into Compelling Stories

It may happen in the shower. On the way to work. Taking a crowded elevator. Suddenly a story idea seizes you. You must write it down! You find a pen and piece of paper, plunge into the story, and write nonstop until you finish a first draft. You put it aside. A day goes by. Two days. You pick it up again. Sure there’s some good stuff there, but the rest of it is, well, less than perfect.

If you’re like most writers, you put the material in the drawer and hope someday to get around to finishing it. How do you push beyond the messy first draft most writers produce to craft a compelling story or book chapter? This eight-week class in nonfiction and fiction will show you how to make that happen. You’ll learn essential techniques of research, interviewing, writing scenes, character sketches, structuring, revision, and how to put the finished manuscript into the hands of the right editor.

The course will run Oct. 14 to Dec. 2 on Wednesday evenings from 7 to 9 p.m. in Room 221 of the Good Shepherd Center in Wallingford (4649 Sunnyside Ave. N.)

There will be six assignments, including a 150-word story idea, a 250-word research assignment, a 150-word lead, a 1500- to 2500-word first person story, a revised first person story, and a 250-word cover letter. In addition to the classroom work, I will schedule individual conferences with each student. This will give me a chance to go over your work with you one-on-one and suggest ways to improve it.

Texts: Anne Lamott’s Bird by Bird, and Best American Essays of the Century edited by Joyce Carol Oates. Both titles are available at the Elliott Bay Book Company, 206-624-6600.

To enroll, please send me check for $625 to 201 Newell St., Seattle, WA 98109 or you can pay with a credit card through the paypal link on my website. Enrollment is limited to 15. For more information, contact me.

The Quest Narrative

A quest narrative is one of the oldest and surest ways of telling a story. The Odyssey is essentially a quest narrative, with Odysseus’s journey back to his wife and son serving as the basis for the quest. Since then there have been thousands of quest narratives written, including King Arthur and the Knights of the Roundtable, detective stories, Moby Dick, and many others. I’ll be teaching a writing class on the Quest Narrative today at the Write on the Sound Conference in Edmonds, WA. Please stop by to say hello!