The Writer's Workshop 
In my Seattle writing classes, I invite experts to talk about their approach to writing and editing. I had the pleasure of having Alaska Airlines Magazine associate editor Andrew Waite talk to my spring Seattle writing class about how to break into freelance writing. He offered excellent advice about approaching magazines, including making sure to read the publication before pitching.
“The best pitches reveal a sense of who we are and what we do,” he said. “We want your piece to slot in easily to the magazine. I’m looking for pitches that meet our needs, show command of writing and have an engaging hook.”
Though the magazine has a number of writers who work for it regularly, it’s always looking for new writers. He says they usually break in with shorter assignments of 300 words or less. “If you do an awesome job on a shorter story, we’ll definitely look at you for another longer story. We’re looking for writers who travel a lot, have good reporting skills, turn in clean, structurally sound copy. We like to take on new writers with fresh voices.”
The magazine considers regular freelancers as part of its staff. Such writers have a sense of what the magazine publishes and how it approaches travel, among other subjects. He suggested looking at the magazine’s editorial calendar to get a sense of what it will cover over the year.
“Pitch three months before the story should come out,” he said. “Pitch what’s unique.”
In putting together an issue, Waite emphasized the care the editors take over the editorial process. “We search for a writer for the ideas,” he said. “Then we get the ideas assigned. When the finished piece comes in, we hope it looks like the original assignment. We usually do a developmental edit for structure, content, and organization. Later, we’ll get into the nitty gritty as well as fact checking.”
He emphasized that breaking into freelance magazine writing is possible, but you have to work hard at it, something I emphasize in my Seattle writing classes. “There’s a lot hustle involved in the freelance game,” he said.
